Chris Wheeler has been the ambassador for AHDB Beef and Lamb, the organisation for beef and lamb levy payers in England since January 2017.
Chris Wheeler says: “At a time where consumers demand for quality, traceability and provenance is at a high, I’m thrilled to have this opportunity to represent the Quality Standard Mark which acts as a consumer guarantee across the retail and foodservice sectors. Competition is fierce so it’s great to have something that adds value and differentiates your offer.”

Over the next year, Chris will actively be involved with QSM at events and food shows all over The UK!